Bocour Artist Colors, 1950s
At the height of the depression in the 1930s, Sam Golden joined his uncle Leonard Bocour as a partner in Bocour Artist Colors. Leonard and Sam produced hand-ground oil colors for artists. The shop on 15th Street in Manhattan became a hangout for artists from the 1930s through the early 1950s. Artists such as Barnet...
Bocour Artist Colors, 1950s
At the height of the depression in the 1930s, Sam Golden joined his uncle Leonard Bocour as a partner in Bocour Artist Colors. Leonard and Sam produced hand-ground oil colors for artists. The shop on 15th Street in Manhattan became a hangout for artists from the 1930s through the early 1950s. Artists such as Barnett Newman, Mark Rothko, Willem de Kooning, Jackson Pollock, Helen Frankenthaler and Jack Levine would go to the shop to visit with Leonard, talk to Sam and get paint.
During one visit an artist gave Sam a honey like resin and asked if it could be made into paint. Sam recognized that this idea would require experimentation as the early batches of the new paint seemed to dry before the paint was applied. Between 1946 and 1949, and after much trial and error, the first artist acrylic paint was ready for production. One of the earliest artists to use the paint "Magna", was Morris Louis. Sam eventually developed a more popular waterborne version of the acrylic, "Aquatec." He continued to refine the chemistry of acrylic paints working with artists for the next 20 years to find what worked and what did not.
After 30 years in the paint making business, Sam retired and moved to picturesque New Berlin, New York. Sam planned to fish and golf, but quickly grew bored with retirement and found himself "going to the barn to make paint for friends." At the age of 67 Sam decided to come out of retirement.
Golden Artist Colors, Inc. began in June of 1980 in a 900 square foot, renovated barn. Sam, his wife Adele, son Mark and daughter-in-law Barbara Golden along with partner Chuck Kelly, founded a new company that would embody Sam's dedication to professional artists, work Sam described as simply "making tools for artists."
The first four years were financially challenging. Sam and Adele used every resource they had to keep the business alive. Mark took weekly trips to New York City to sell products to artists and continue the conversation that had made Bocour so successful.
The business began to succeed with very loyal support the product was gaining from professional artists.
In 1985, the addition of a factory to the original cow barn gave the company 6,200 square feet of space. As the building grew, so did product lines. The original Heavy Body and Iridescent Acrylics grew to include Fluid, Matte and Interference Acrylics.
As the GOLDEN brand gained respect in the artist community, more and more retail stores began to sell GOLDEN product. To meet the growing demand another addition to the corporate headquarters was completed in 1990. The 13,000 square foot expansion added office, production and inventory space as well as a gallery. In July 1990, Golden Artist Colors celebrated its tenth anniversary and Sam Golden's 50th anniversary of paint making.
The company received many local and national awards including the 1991 Business Arts Award by the Chenango County Chamber of Commerce and the Council of the Arts. Mark Golden received the 1996 Small Business Person of the Year from the US Small Business Administration, Golden Artist Colors was featured on the NBC Nightly News as a successful small business. In 1998 Mark Golden was selected by Fortune Magazine to appear in a video series on small business.
GOLDEN added 31,000 square feet to the facility in 1997 and took down the "old barn". But the surge in growth, sales and employees that year was eclipsed by sadness when Sam Golden died at age 82, on March 11, 1997. Sam left behind a legacy of participation in the creative process of artists and their materials.
Golden Artist Colors, Inc. became an employee owned company in 2002 and in 2010, employees became the majority owners of the company. And despite worldwide distribution, GOLDEN product is still created on the grounds of the original barn in New Berlin using the highest standards for consistency and quality.
In 2008 Golden Artist Colors launched OPEN Acrylics, a new line of colors and mediums with exceptionally slow drying characteristics to allow artists to blend and rework acrylic paint in ways only possible previously with oils. OPEN introduces a completely new opportunity for artists and represents the kind of product innovation and commitment to artists that Sam imparted on the company that bears his name.
Golden Artist Colors assumes responsibility for realizing Carl Plansky's dream for truly unique oil paints and mediums that reflect not only the traditions of painting in Europe and North America, but the artist's passion that drives them forward. Carl himself claimed that only Golden Artist Colors could make oil paints with the integrity and style he envisioned and today Williamsburg Handmade Oil Colors offers the largest palette of oil colors available.
Committed to Excellence
Today GOLDEN maintains a culture of individual excellence and community involvement. GOLDEN has sponsored "Paint Day," to provide the people who make paint the experience of painting, and "Kids Day" when kids come and see where their parents work and get to use the product. The "Seconds Program" offers paint that does not meet GOLDEN standards and offers it at little or no cost to employees, local artists and nonprofit organizations.
GOLDEN constantly strives to outdo itself by operating on three principles: 1) Make the best products, 2) Provide customers with the best service, and 3) Find people who can make the first two happen. These principles are the essence of Sam Golden's commitment to artists and their tools and they are how we hope to grow a sustainable company dedicated to creating and sharing the most imaginative and innovative tools of color, line and texture for inspiring those who turn their vision into reality.
GOLDEN has developed a paint that helps artists create immersive fields of color without the distraction of texture and glare. The paint has a flowing consistency, offering exceptional coverage and a leveling capability as it dries. This unique combination of qualities can only be found in SoFlat Matte Acrylic Colors.
Artists have used gouache for centuries because of its matteness and opacity, but are restricted by its inherently sensitive paint film. SoFlat moves beyond these limitations, providing a velvety smooth, durable surface. The advantages of SoFlat are extended by its compatibility with other acrylic paints and mediums, increasing the range of creative effects that can be achieved.
Perhaps the most important quality of SoFlat is quality itself. Because it is produced using the same professional standards as all GOLDEN Acrylics, and is backed by our unrivaled service and support, you can depend on the performance and consistency of these professional artist colors.
OPACITY AND COVERAGE
When striving for that pure color effect, you need a paint that goes down evenly with full intensity in as few coats as possible. While some pigments are naturally transparent, SoFlat has a unique formulation that provides greater opacity from these colors than is normally found in acrylic paints.
Perhaps the most distinctive quality, and the one that might be most unique to SoFlat, is the paints natural leveling quality. The paint relaxes after being brushed out, making it easier to minimize the appearance of brushstrokes for uninterrupted fields of rich matte color.
Artists have always been drawn to the enigmatic quality of matte color, and SoFlat delivers with a glare-free surface that allows the depth and intensity of each color take center stage.
Application and Technical Information
While SoFlat’s flowing consistency and excellent coverage make it ideal for painting large areas, it’s also great for detail work. For a uniform, matte finish the best results can be achieved with a soft synthetic flat brush over a smooth substrate. SoFlat can be brushed, spray applied, used in refillable markers and more – see the Product Information Sheet for details.