BETWEEN PASSION & CHEMISTRY
Attached to a tradition of French savoir-faire, the history of Lefranc Bourgeois is based on values handed down from generation to generation. It is based on fundamental pillars: listening to artists, a passion for color, and a desire to always push back the scientific and industrial limits of its manufacture to make...
BETWEEN PASSION & CHEMISTRYAttached to a tradition of French savoir-faire, the history of Lefranc Bourgeois is based on values handed down from generation to generation. It is based on fundamental pillars: listening to artists, a passion for color, and a desire to always push back the scientific and industrial limits of its manufacture to make painting universal and allow each enthusiast to practice his art.
PIONEERS IN THE FINE ARTS INDUSTRY
The story of Lefranc Bourgeois takes root in 1720, when by accident, Charles Laclef, the ancestor of the family Lefranc, is initiated to the production of colors. He becomes the supplier of the painter Chardin who lives above the family store. Passed from father to son for nearly 300 years, the passion of the Lefranc family has marked the history of art. It took nearly three centuries for it to be written here, under the eyes of the Lefranc family, by the hands of a thousand artists. It persists with each stroke of the brush at the crossroads of passion and science.
On the shelves of Charles Laclef's shop, the spices rub the pigments, like a food of the soul
At the service of both the painter and the avant-garde of art, Lefranc Bourgeois invents his craft: a know-how constantly reinvented, ever finer, expressive, or sophisticated colors
The shop of Charles Laclef in Saint Germain (1720)
The Montreuil-Sous-Bois plant where Joseph BOURGEOIS AINÉ makes the first non-dangerous colors
The factory of Alexandre Lefranc (1870)
The Lefranc Bourgeois factory, inaugurated in 1966 at Le Mans
THE STORY IN COLOR: A FRENCH EPIC
It is near the banks of the Seine that the story of Lefranc Bourgeois begins, when Charles Laclef, the apothecary ancestor of the Lefranc family, meets Jean Simeon Chardin. On the shelves, the pigments, like a food of the soul, rub shoulders with spices. The passion of one feeds that of the other, with the prism of an ever more ambitious standard of quality. From Saint-Germain to Montreuil, Grenelle, or Issy-Les-Moulineaux, this French know-how has been passed on for generations in the Lefranc and Bourgeois families. Even today, each painting is created with the same care, in the workshops of Le Mans, on which rests the benevolent eyes of Marcel Lehmann Lefranc.
A LEGACY MARKED BY THE SEAL OF PASSION
Then traders of paintings for boats installed in the haven, the family Lefranc decides to renew its logo. The anchor naturally becomes one of the pillars. Attribute of the God Hermes, the caduceus that makes up the other facet of the logo, symbolizes peace, commerce, and eloquence. A heritage today proudly claimed by the brand.
There is more behind a color than a simple pigment. There are stories. That of a tube that allowed him to get some fresh air. That of a mixture that created the movement. That of an accident that caused the break. By their stories, all Lefranc Bourgeois colors are singular. That's why they are so coveted.
The Naples yellow is rooted in the lavas of Vesuvius, whose Neapolitans isolated oxides and antimonials characteristics of this yellow so iconic
Without the intervention of the Bourgeois family, which in 1967 was developing a way of extracting the madder, the Crimson garry lacquer would never have seen the light of day